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Cooper Tire & Rubber Company

Overview

Cooper Tire & Rubber Company realized the market was changing and they needed a faster way to change with it. Improving the lead time for new product development was their main focus. They needed to find a way to get their new tires to market faster.

Key Challenges

The master data team was being blamed for being a roadblock to getting new products to market faster. David Drake, Manager Global Data Governance at Cooper Tire, had the key responsibility for the quality and integrity of all SAP Master Data. Key challenges they faced:

It took 24 months from idea to production for a new product

Manual data entry was exceeding 100 hours

There was no visibility into the new product development process

Results

CPS proposed a discovery engagement to dissect the challenges Cooper Tire was facing. This discovery session uncovered project complexities including the number of employees that are part of the workflow, risks, integration points and data collection challenges. Cooper Tire decided to start the 8 identified projects from the discover session. In one year, all 8 projects were implemented, and the results have been nothing short of spectacular. The partnership with CPS added value by optimizing processes quickly to drive results for revenue and shareholder value.

24 14

months reduced time to market

120 5 hours

reduced data entry time

100%

visibility into NPD process

quotation mark

“CPS is different from any vendor because they combine deep platform knowledge with real world process and SAP MDM expertise.”

David Drake

Manager Global Data Governance

Learn More About:

Business Process Automation

Provide visibility into your organization’s business processes resulting in a faster time to market and competitive advantage.

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Data & Analytics

Leverage your data for strategic and operational value to improve processes and make better and faster decisions.

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Robotic Process Automation

Eliminate repetitive, non-value-added tasks and automate back-office activities while increasing employee satisfaction.

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